Founded by Pascale and Éric Perruchot, Music Eye View is a music curation studio and background music provider for hospitality, restaurants, wellness, retail and business environments.
Working worldwide, our teams build each sound identity around the brand and the way people experience its spaces. Our work spans musical direction, bespoke playlists, programming by space and time of day, streaming and long-term governance.
Two ways of listening, one vision
Music Eye View brings together its co-founders, Pascale and Éric Perruchot, and their teams to create and govern bespoke sound identities. For almost fifteen years, they have worked across more than thirty-five countries with venues, brands and audiences shaped by different cultures and ways of listening.
Éric Perruchot
Éric listens to what happens within the music.
For Éric, whether a musical choice feels right is revealed by the way it sits within a place and by how it is experienced by the people there.
Pascale Perruchot
Pascale listens to what happens around the music.
For Pascale, sound identity begins with what a brand wants to express, with the words it chooses and the meaning it gives them.
How Music Eye View began
Pascale and Éric bring complementary academic and professional backgrounds spanning journalism, communications, law, telecommunications engineering and music.
Media & television
Pascale and Éric began their careers in media and television, including at Canal+, where image, narrative and sound were developed together. Their professional path developed alongside the life they were building together; over the years, shared references, conversations and experiences fed an ongoing dialogue between two ways of thinking and deciding.
Digital & platforms
As digital technology began reshaping media, platforms and distribution, Pascale and Éric chose to study those changes more closely at Télécom ParisTech.
In 2012, their dissertation on sound identity through the lens of customer experience gave that thinking a precise focus. Music Eye View grew out of that line of enquiry.
Sound identity& governance
Pascale and Éric then took that thinking to Asia, testing it against real situations where brands were already operating across borders.
It was in Asia that luxury hospitality first gave that thinking a practical setting, as they explored how a brand identity could take musical form across places with multiple uses.
A triptych for sound identity governance
Sound identity governance is tested in real conditions: a place, a moment, the people who bring them to life, and an intention finding a form that can endure in memory.
Experience
Almost fifteen years of work across more than thirty-five countries have sharpened our understanding of how sound and music shape the way a place is perceived.
That experience helps us separate the principles that hold across different contexts from those that belong to a particular place and moment.
Intention
We look at what brings someone to a place, what they hope to experience there and the relationship they form with their surroundings.
From there, we articulate what the brand wants to express, the impression it wants to leave and the relationship it wants to build.
Method
Pascale and Éric each work with a team whose perspectives, listening and observations shape every decision.
Pascale focuses on what places reveal about themselves: how they are used, the rhythms that shape them and the people who bring them to life.
Éric translates that understanding into musical terms, through repertoire and programming.
From one project to the next, this collective intelligence allows every choice to be revisited without losing sight of the direction behind it.
A passion for sharing
Our practice extends into teaching. At Sciences Po Paris and Institut Lyfe (formerly Institut Paul Bocuse), teaching means finding precise words for what experience has sometimes taught us to recognise before we could fully articulate it. It means distinguishing, connecting, testing and explaining why a choice holds in one situation while another calls for a different answer.
The questions raised in class shift our perspective too. They ask us to revisit what seemed obvious, examine what felt settled and make our reasoning clearer. The situations encountered in projects give this thinking its concrete substance; teaching asks us to test its coherence and make it something that can be passed on.