Enseñanza
At Sciences Po Paris and Institut Lyfe, Pascale and Éric Perruchot teach sound identity governance as they practise it in their client work.
Educaciónsuperior
Music almost always prompts an immediate preference. The course begins there: working back from the track someone chose to the reason they chose it, then setting that reason against a brand, a place and its audiences at a given moment. Taste is not set aside; it simply no longer has the final say.
Pascale and Éric teach together at Sciences Po Paris and Institut Lyfe in Lyon (formerly Institut Paul Bocuse). At Sciences Po, their course is titled Music, The Soundtrack of a Brand — A Tool for Recognition and Emotion. At Institut Lyfe, they explore the customer experience in hospitality through sound, its uses and the way choices are governed over time.
They teach as a pair because a sound direction takes shape where their two readings meet.
Pascale starts from the brand, marketing and commercial decision-making; she brings every proposal back to the situation, the audiences involved and the reasons the organisation will have to stand behind.
Éric comes in through creation and the musical material itself. By placing repertoire in its history, he shows how a form or intensity can shift the balance of a programme.
The case study brought into the classroom always comes from a real engagement and the collective work behind it. Students retrace the decisions, question the reasoning behind them and build their own client presentation.
Each discipline comes in when the case calls for it. Sociology and psychology help read the audiences and recognise what draws people in, what holds them, what brings them back. Cognitive science sharpens questions of attention and memory without promising a predictable response. Acoustics matters when a room amplifies, transforms or undoes a choice. Music theory gives students the language to describe what separates two proposals; marketing connects that difference back to a brand decision. Each field answers the precise question it can help settle.
Students’ questions sometimes change how a problem is framed or how a choice is presented in client work. The classroom does not reproduce practice: it makes the reasoning visible. Practice, theory and teaching then feed one another while staying distinct.
What is passed on is neither a protocol nor a framework: it is a situated way of reading brands and places, then translating their values, concepts and patterns of use into a governed sound direction for their audiences.
A decision can be passed on when the reasons behind it can be named, discussed and explained. This is also why we teach: what is not named cannot be governed.
Professionals
Training those who make the decisions
When several professions have to agree on what should be heard in a place, the same words can mean different things to each of them. Expressing a preference, shaping a musical programme and governing a sound identity are different acts, with different responsibilities. Executive education creates the shared language needed to work across those distinctions without blurring anyone’s expertise.
Music Eye View can build a module on sound identity governance for an institution, school or organisation. The module is shaped around the participants, the situations they face and the decisions they will need to make. Content, scope and technical depth are agreed together; sessions can be delivered in French, English or German.
Talks
Intervencionespúblicas
A course can range across a field. A talk needs a single angle: it brings the tensions within that angle into focus, explores how they might be resolved, and gives the audience enough to take the discussion further.
Music Eye View can contribute to a talk, a panel discussion, a study day or a series of conversations, in French, English or German. The contribution is shaped around the audiences present, the context in which the question of sound is raised and the time genuinely available to explore it.
Open a conversation
An academic curriculum, an executive education programme or a series of talks: the first conversation takes place directly with Pascale and Éric. It establishes who the programme is for, which questions it should open up and what form the work should take.
Preguntas frecuentes
¿Dónde imparten clases Pascale y Éric?
Pascale and Éric teach together at Sciences Po Paris and Institut Lyfe in Lyon (formerly Institut Paul Bocuse).
How is an executive education module developed?
Music Eye View can work with an institution, a school or an organisation to build a module on sound identity governance. Its shape follows the audiences it addresses, the situations participants face and the decisions they will have to make. Content, scope, technical depth and the working language are settled together.
What public-speaking formats are available?
Music Eye View can contribute to a talk, a panel discussion, a study day or a series of conversations, in French, English or German. The contribution is shaped around the audiences present, the context in which the question of sound is raised and the time genuinely available to explore it.